Santander launches UK’s first ISA app

Santander has unveiled the UK’s first standalone ISA mobile app, designed to help consumers manage their savings and open new accounts.

The app is now available to Santander customers and non-customers on both iOS and Android. It has details of Santander’s ISA product range and allows customers to open new ISAs, upgrade existing ones and make transfers into ISA accounts.

It also features an interest rate calculator and a countdown clock to this year’s ISA deadline on 5 April.

Santander created the app with mobile specialists Monitise, who the bank also collaborated with on Yapp, Santander’s Spanish m-commerce joint venture with CaixaBank and Telefónica.

Santander’s UK digital director, Michelle Kent, explained: “Our new ISA app provides an additional channel of choice as we see customers increasingly managing many elements of their lives – and especially their finances – via digital and mobile. It forms part of our digital strategy and our commitment to being a bank that is simple, personal and fair.”

Alistair Crane, president of content at Monitise, added: “Mobile is a major factor in a consumer’s choice of brand, and how they feel towards them. It has the power to transform the business-to-consumer relationship. With Santander putting digital at the heart of its strategy, we are working with the bank to invent services which create new ways of doing things for the benefit of consumers everywhere.”

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