Royal Bank of Canada (RBC) has introduced a new video chat service to digitally connect clients with advisors for real-time support.
The service, labelled MyAdvisor, allows users to connect with an advisor, where both can view and adjust a dynamic financial dashboard. This shows all of the client’s savings and investment goals and actions to achieve those goals.
A product of RBC’s Toronto-based innovation lab, the service is now being piloted in Ontario – using feedback from pilot participants to further shape the final product ahead of a full national launch.
Michael Walker, vice-president and head of mutual funds distribution and financial planning at RBC, said: “This is proving to be a very powerful financial advice experience for our clients, as they manage their financial goals using our digital capabilities and our advisors’ expertise. MyAdvisor demonstrates what being a digitally-enabled relationship bank is all about, combining the convenience of digital access and the personalised advice of our advisors.”
Based on the results of the pilot, RBC plans to fully launch the MyAdvisor solution by July 2017.
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