The Commercial Bank of Qatar is deploying its first automated decision and analytics software to help deliver large scale portfolio growth for its retail consumer business in the Middle East.

The bank has adopted Experian’s PowerCurve Strategy Manager to support its risk modelling and the acquisition of new customers for its credit card, personal loan and automotive finance products.

The solution provides a single risk decisioning platform, integrated analytics modelling and a reporting environment. Experian said that benefits included operational efficiency and cost saving through automation, plus portfolio revenue through increased activation, reduced delinquency and responsible lending.

Abdulla Saleh Al Raisi, CEO of the Commercial Bank of Qatar, said: “Experian understood our long term customer acquisition growth plans which ensured we were able to deploy a tailored credit risk platform that automates our decisions across credit cards, unsecured personal loans and vehicle loans.

“This moves us towards a generic risk product decisioning and analytical infrastructure, capable of managing organic and acquisition growth. The solution provides us the ability to instantly report upon and monitor our strategies and models, enabling the bank to proactively evolve and optimize our decision process.”

Charles Butterworth, managing director, Experian EMEA, added: “PowerCurve Strategy Manager’s scalable and easy-to-use interface will also allow Commercial Bank of Qatar to fine tune and improve its strategies and models, reduce operational costs and drive more profitable growth.”

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