PlayMoolah, the top startup winner of the Singapore Innotribe Startup Challenge, is working with its first financial institution, OCBC Bank.
Young customers from OCBC Bank’s Mighty Savers programme will gain access to PlayMoolah’s online platform, which teaches 6 to 12 year-old children how to earn, spend, save, give and invest their money.
The company won the title of ‘Top Startup’ with innovation in real financial education for children and parents at the Innotribe Startup Challenge Asia showcase in April 2012. “We founded PlayMoolah to inspire a new generation of young people to develop a healthy perspective towards money. We want them to be empowered by seeing it as a way to serve their dreams, personal growth and happiness, as well as to create value for society, rather than viewing money as an end in itself. Because of this, we are delighted to partner OCBC Bank, to help their Mighty Savers customers develop a positive relationship with money,” says Audrey Tan, co-founder, PlayMoolah.
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