US internet retailer Overstock has announced the launch of a digitally-driven investment platform, in collaboration with tZero Advisors.
The tZero Advisors platform is powered by FusionIQ’s B2C investment platform, which providers intelligent investment solutions to enables easy online investments. The new platform will use proprietary algorithms and a scoring system to develop and rebalance portfolios based on dynamic market factors.
Patrick Byrne, founder and CEO of Overstock, commented: “This service introduces robo-advising investment management services to our millions of customers and continues Overstock’s commitment to bridging Wall Street and e-commerce.
“Overstock currently delivers world-class service and award-winning customer experiences to as many as 40 million unique visitors per month. They trust us with their home and, more recently, auto purchases. We are excited about this new programme that offers our customers the opportunity to bring artificial intelligence to their financial planning.”
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