Financial digital services are considered the most important in the day-to-day life of British consumers, according to new research from Fujitsu.

Online banking took the top spot for both the most valued (67 per cent) and most used (63 per cent) digital service across all sectors. It was closely followed by online shopping, which polled 66 per cent and 63 per cent respectively.

Fujitsu argued that its survey of 1,000 consumers reinforced the emergence of the UK as a “digital by default” nation. Two thirds of respondents were comfortable with using the digital services offered to them by all organisations, and a fifth of consumers said they always opted for digital services when available.

“We are speeding towards a digital-first Britain,” noted Michael Keegan, chief executive officer for the UK & Ireland at Fujitsu. “From click and collect through to renewing our road tax online, the wealth of digital services available has driven great behavioural change in the UK. We are now more confident in our ability to use the services offered, we understand the benefits and as such, it is consumers themselves pushing organisations to create a digital future.”

The research also revealed that four in ten people wanted the UK to make faster digital progress. In terms of individual sectors, those surveyed picked out local government (24 per cent) and central government (20 per cent) as the two key sectors which needed to improve their digital processes in order to remain relevant.

Some 12 per cent of the poll respondents had never used digital services, with a third of these people preferring human interaction, a fifth having concerns about security, and 15 per cent feeling that digital services were too complicated to use.

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