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Established 1995
Sunday 15 July 2018


Nordnet integrates AI customer service platform

Written by Chris Lemmon

Digital Nordic bank Nordnet has implemented a new system from IPsoft, which will enable the bank to scale customer interactions through an artificial intelligence platform.

The new AI bot, which is called Amelia, will support new customers through the onboarding process and the activation of their accounts. Amelia has been designed to learn quickly, manage complex dialogues, and respond to analytical triggers in real-time.

As Amelia is available 24 hours a day, customers will have full flexibility on setting up their new service whenever it is most convenient for them.

Peter Dahlgren, CEO of Nordnet, commented: “Our goal is to offer a world-class customer experience for investments and savings. That is why it is natural for us to supplement our existing customer service team with artificial intelligence. Amelia is a pioneering result of cognitive research and the world's most developed system for artificial intelligence and I look forward to introducing her to our customers this fall.”

Chetan Dube, CEO of IPsoft, added: “The Nordics is very progressive in its adoption of emerging technologies for disruptive market gains and Nordnet is positioned to be a digital frontrunner in this industry. IPsoft is delighted to support Nordnet’s ambitions by providing our cognitive platform in order to deliver differentiated customer experience at scale for their customers at a fraction of alternative costs.”

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