Awareness of contactless points and symbols amongst consumers has more than doubled in the last 12 months, although issues remain around security and trust, according to the latest Mobile Payment Index results from eDigitalResearch.

The report notes that, as more and more brands and businesses, as well as handset manufacturers, begin to invest in the technology, it is not surprising that awareness amongst consumers is starting to grow. Other key findings include: Use of contactless mobile payments is also on the increase. Fifty three per cent of those surveyed have now used their mobile to make a contactless payment purchase, compared to 47 per cent this time last year. Spending via mobile NFC technology has grown considerably over the past 12 months and average spend per transaction now stands at £26.84.

“When eDigitalResearch first launched the Mobile Payment Index one year ago, we saw that awareness, adoption and spending rates were relatively low amongst consumers. As a result we concluded that retailers and providers needed to come together to increase consumer knowledge surrounding the technology,” says Derek Eccleston, commercial director at eDigitalResearch. “These latest results show that they have gone some way in achieving this, but now need to turn their attention to tackling issues of security and trust, especially as these are still some of the biggest perceived limitations of the technology, if they are to make the most of this upsurge in consumer awareness.”

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