Lloyds Banking Group has linked up with Newcastle University on a digital banking innovation project aimed at youngsters.

Students at the university’s school of computing were tasked with devising solutions to help young people become more engaged with banking, as part of one of their degree modules.

The brief from Lloyds asked students to come up with an application idea that would catch the attention of young people and help them engage with products such as current accounts, credit cards and savings accounts. In addition, students were challenged with helping young banking users to invest their money wisely and testing whether introducing games into banking apps might also help engagement.

The applications that the students created have gone on display today at Newcastle’s Hancock Museum, where visitors can try out the apps and speak to the teams about their development experiences and the technology they used.

Marc Lien, innovation and digital development director at Lloyds Banking Group, commented: “It is great that we have been able to partner with Newcastle University to set the brief for this innovative project. We are looking forward to seeing the solutions that the students come up with to help engage the next generation in everyday banking and money management.”

Marie Devlin of Newcastle University added: “We always strive to ensure that our students gain the key technical and professional skills that IT employers really want. This project involves a real client and presents a genuine business problem for them to solve, so it is invaluable not only in terms of helping them demonstrate their creativity and technical talent, but in providing vital work experience that will give them an advantage when applying for graduate roles.”

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