Legal & General has announced a new strategic partnership with GrowthEnabler, the platform which delivers data and intelligence on disruptive technologies and digital innovations.

The partnership is part of L&G’s strategy to drive digital innovation and transformation across the business.

Founded in 2015 by Aftab Malhotra and Rajeev Banduni, GrowthEnabler identifies the most innovative and valuable startups and digital solutions for corporates to engage with – via acquisition, joint venture or other forms of commercial partnership. Opportunities are identified and managed via the company’s insights platform - the Personalised Intelligence Interface, Pii - and team collaboration tools.

By partnering with GrowthEnabler, L&G will gain access to over 500,000 start-ups and digital solutions across the world, scored and validated across five categories: product innovation, business traction, financial strength, leadership and social media and branding.

The Pii platform will use machine-learning and unique search algorithms to identify relevant digital start-ups for L&G to invest in, as well as making sure the start-ups’ strategies address critical business priorities and solve business challenges.

As part of the partnership, L&G will also be actively supporting GrowthEnabler in its mission to give global start-ups a more visible platform through greater exposure to corporate leaders.

Martijn Moerbeek, group digital strategy and innovation director at L&G, said the group’s philosophy of patient capital and partnering for the long-term is perfectly suited to the start-up environment, where businesses need to know that their funding and commercial partners are stable and available.

Af Malhotra, co-founder at GrowthEnabler, commented: “Our artificial Intelligence (AI) technology, scoring algorithms and team collaboration tools will enable L&G to quickly discover new digital start-ups and solutions relevant to their business priorities and challenges.”

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