Former Ukash CEO, David Hunter is heading up Kerv, as the London-based company starts a crowdfunding campaign for a contactless payments ring. It is looking to raise £77K mass production capital via Kickstarter.

Kerv founder, Philip Campbell, says: "Currently, wearable payment devices are either eye-wateringly expensive or thoroughly unattractive. But the biggest issue I have is that they're all worn on the wrist, which has to be placed flat against the contactless reader in a way that feels extremely unnatural and awkward. With a creative background – plus eight years' experience in payments – I felt we could do better. So we did, designing Kerv to be the most ergonomic, natural and convenient contactless payment method possible. We feel Kerv is a perfect fit for Kickstarter, but we don't just see the campaign as a way of raising the funds to take it to mass production; we want to elicit the input and support of a community of forward-thinking individuals that have a real desire to help bring great products to market."

Hunter, who has come onboard as chairman, adds: "A lot of technology in payments strikes me as being a solution looking for a problem. I'm confident that Kerv will be well received on Kickstarter because it solves genuine problems, focuses on the user experience and makes the underlying technology invisible."

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