Kalixa Group has unveiled a series of payments products set to roll-out across Europe, the Americas, Asia Pacific and the Middle East.

The company, formerly the payments division of online gaming outfit bwin.party, says that more than €100 million has so far been invested in designing and building its integrated platform. “Most merchants and consumers don’t know that up to ten different companies are involved in making or accepting a single payment, with each one taking a cut and expecting a return. This is adding unnecessary cost, complexity and risk to merchant and consumer payments. In times of austerity, businesses with shrinking margins and consumers with lighter wallets simply cannot go on paying over the odds,” says Ed Chandler, CEO at Kalixa Group. “Kalixa is here to disrupt this scenario. We intend to trim the ‘fat’ by removing the excess links in the value chain to make payments simple, seamless and secure.”

The new products unveiled this week are: Kalixa Pro – aimed at small businesses this is a chip and PIN enabled mobile point of sale device linked to the Kalixa e-wallet; Kalixa Pay - An e-wallet with a prepaid MasterCard that can be used with multiple devices such as mobile phones and tablets. The card draws funds directly from the e-wallet. This means consumers can pay with their wallet on the High Street and online; Kalixa Accept – This helps businesses accept online payments including more than 200 of the world’s most popular payment methods.

“Innovation in payment technology has long promised increased convenience and utility. The reality has not lived up to the hype and customers have been exploited by an expensive and complex value chain for too long. It is time for change. Coming from a large online merchant we know better than anyone how to help. By unshackling consumers, small businesses and merchants from the payment value chain we can reduce cost and foster the innovation that will make people’s lives easier, and help businesses and economies to grow. Kalixa will turn browsers into buyers, risk into reward and cost into competitive advantage,” says Chandler.

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