IberCaja installs personal finance technology
Written by Anthony Strzalek
Spanish bank IberCaja has partnered with Meniga as it looks to personalise its customer’s digital banking experience.
Meniga is the first personal finance software provider that IberCaja has partnered with as part of its digital transformation journey.
The bank has successfully implemented and integrated the solution into its core systems, enabling real-time customer data processing and enrichment. This allows for improved accuracy of categorisation of transaction data, giving customers a clearer view of their financial spending history.
By deploying the Meniga personal finance software, IberCaja is expected to be able to offer improved personalisation of its digital banking solutions and better serve its customers’ individual lifestyles and needs with advanced financial services.
The new functionality offered by Meniga is being rolled out to IberCaja customers gradually across their digital channels, starting with their renewed mobile banking.
Gradually over time, the bank will offer more advanced personal finance features, including savings goals, advanced financial insights and ‘challenges’, to help customers reach savings targets and improve their financial management.
Victor Iglesias, CEO at IberCaja, said: “IberCaja is committed to improving how it communicates with our clients and focusing on their everyday needs. This agreement is an important milestone in our journey towards truly personalised digital banking, and the first step in a long-term strategic partnership with Meniga to help our customers become more financially fit.”
Jakub Piotrowski, head of customer engagement at Meniga, added: “Customer engagement increasingly relies on digital channels, opening up new opportunities for deep and exciting dialogue with the users.
“By deploying Meniga’s software, IberCaja is able to communicate with its customers in a more meaningful way and offer them a better view of their spending habits, encouraging them to take steps to ultimately improve their overall financial health.”