IPC Systems is looking to change the way traders communicate with the launch of its new unified trading and communications platform, Unigy.

IPC has also produced a suite of hard and soft devices for collaboration, a new compact turret and out-of-the-box Unigy-enabled trader applications built on the new Blue Wave Application Development platform.

The provider of trading communications solutions has unveiled the SOA-based unified trading communications and applications platform, which is aimed at all size trading firms and is designed to increase productivity and profitability. It supports all aspects of the trading workflow, incorporating off-floor productivity, enterprise reach and trading floor activity.

The platform’s interoperability means it can work with a customer’s Alliance system, existing IQ/MAX turrets, PBX phone systems and voice recording equipment, allowing them to leverage current investments and migrate at an optimum pace for their business.

IPC claims that Unigy makes traders 30 per cent more productive; makes IT operations 30 per cent more efficient; creates 50 per cent more energy efficiency by saving power, reducing cooling consumption; and reduces back room hardware real estate by 80 per cent.

Jonathan Morton, vice president, product marketing, told FSTech: “In the industry, we see the need for more collaboration between the traders and other people involved in the trader lifecycle: research analysts, economists and portfolio analysts, for example. We haven’t before had the means to do that.

“Competition is tough for traders, margins are small, and to differentiate is to create more complex trades that go across asset classes and involve more collaboration and communication with those other people.”

Morton talked through some of the applications, such as IQ/MAX Sync, which powers the trader’s turret function on the PC. For example, a trader can answer a call on the PC screen, and IPC has been working with Microsoft and Bloomberg for these integrated screens. IQ/MAX Sync for Lync provides Sync features and benefits through the Microsoft Lync client already installed on a user’s PC.

Also launched are the IQ/MAX Edge – a compact turret; IQ/MAX Omni – which allows traders to take full functionality of their turret from anywhere in the world; Unigy Pulse – which supports up to four speaker channels, intercom and directories; and Unigy Pulse Enterprise – providing hoot and intercom access capabilities on the PC.

IPC is to roll out beta testing across traders in April for these products and two new applications, QuickDial and FastFind. FastFind allows traders to speedily search, locate and contact, and searches Outlook, personal contacts and call history. It is hoped that the products will be rolled out in Q3 2011.

Finally, Morton gave FSTech a sneak peek at their concept applications – those that are, at the moment, ideas and aim to get customers thinking about the next solution they could require.

The Communication Visualisation Application allows head traders to view the communication and revenue activity by other traders in the team; the Mobility and Productivity Application allows traders to view and manage contacts, communications history, customer orders and missed calls; and an iPad Application through which the Pulse application can be deployed.

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