Some 52 per cent of consumers would rather use biometrics or other modern authentication methods rather than passwords, according to new research from Gigya.

The survey of 4,000 consumers from the UK and US found that 80 per cent of respondents who expressed a preference for login methods believe that biometric authentication is more secure than traditional usernames and passwords. Only 16 per cent of respondents follow password best practices with a unique password for each online account, while six per cent use the same password for all accounts.

A quarter of respondents have had at least one online account compromised in the last 12 months, while only 33 per cent of Millennials create secure passwords for everything. Some 68 per cent of those canvassed said that they abandon the creation of an online account due to complex password requirements, while 55 per cent abandon a login page because they forgot their passwords or answered a security question incorrectly.

Nearly 50 per cent of Millennial respondents use one or more forms of biometric authentication, such as fingerprint scanning technology (38 per cent), voice recognition (15 per cent), facial recognition (11 per cent), or iris scanning (5 per cent).

Patrick Salyer, CEO of Gigya, commented: “Consumer-focused brands require modern customer identity management infrastructures that support newer, more secure authentication methods, such as biometrics. Businesses that are already using advanced authentication methods demonstrate increased customer registration and engagement while enjoying greater login convenience and security.”

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