Thirty five fintech outfits battled it out to be named 'best in show' at Finovate Europe 2012. The event, held last week in the old London fish market on the Thames, is into its second year and uses a format in which companies have just seven minutes to pitch their product or service, with the audience choosing their favourite demos.

In alphabetic order, the four that came out on top were:

Cardlytics (with Aimia) showed its in-statement ad platform and management tools.

Dynamics which launched its "chip and choice" card for the chip and PIN world.

eToro which launched its crowd-sourced "guru finder" to help located traders to follow/copy.

Nutmeg unveiled an investment service focused around the needs of the everyday investor.

eToro is a previous best in show winner. "We are very pleased to win this prestigious industry award for the third time in a row," says CEO, Johnathan Assia. "This vote of confidence from the financial industry confirms our ability to lead the social trading revolution with improved trading returns through equal information sharing and a more efficient way to copy top performing traders. Everyone can now tap into the wisdom of the crowds and use eToro’s social indicators to find the top guru traders and place money on them."

Further info on the event at: http://www.finovate.com/europe2012/

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