Deutsche Bank officially launches on WeChat
Written by Anthony Strzalek
Deutsche Bank has announced that it has officially joined Chinese social media channel WeChat in an effort to promote itself among Chinese-speaking stakeholders.
WeChat combines the functions of WhatsApp, Facebook, Twitter, Skype, ApplePay, Yelp and many other popular apps, enabling its users to do virtually everything they do online all on one single platform.
With more than 980 million active users, WeChat is China's most popular and the world's fifth- largest mobile social media platform. Fifty percent of its users are on the app for more than 90 minutes a day, sending messages, participating in chat groups, transferring money, paying bills, shopping online or reading news. And from now on, they will also be able to read about Deutsche Bank.
Feng Gao, chief country officer for China at Deutsche Bank, said: “The WeChat channel will help us promote the bank's outlooks, strategies and successes among our Chinese-speaking stakeholders, who are increasingly using the app to access information.”