Welcome Real-time is working with Aimia to deploy its Welcome XLS solution for the Commonwealth Bank of Australia’s Awards credit card loyalty scheme.
The Commonwealth Bank recently expanded its Awards programme, already the largest in Australia, so that its 1.3 million Awards members can redeem points nationwide, at one of Australia’s favourite retail department stores, on the items of their choice from fashion to electronic, beauty and home products. The bank is now looking to extend its programme so that cardholders will be able to claim rewards at other participating retailers in Australia.
Philippe David, CEO at Welcome Real-time, says: “Aimia is experienced in delivering and managing loyalty services to brands across various industry sectors and we are proud to be partnering with them on this vast loyalty scheme in Australia.”
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