Citi is partnering with Spotify to enable customers in Asia to pay for the music streaming service with their credit card points.

In the first link up of its kind, US-based bank is offering customers of its Pay and Points capabilities to sign up for the ad-free Spotify Premium service and pay with points amassed on card payments.

The service will also enable customers in Malaysia, Singapore, Philippines, Hong Kong and Taiwan to use to use credit card ‘miles’ for instant redemptions on their Spotify Premium subscriptions.

The streaming giant’s Asia division announced a similar link up last month, with customers of SmarTone, Hong Kong’s leading telecommunications operator, providing postpaid customers a simplified payment option when they sign up for Spotify.

Sergio Zanatti, head of cards and unsecured loans for Citi in Asia Pacific, said the move will enable the bank to expand its presence in digital ecosystems where its customers are increasingly active, as part of a growing trend for partnerships with digital services providers.

“Our customers are able to use their points and miles to make payments for their purchases across an increasing number of partners and merchants, giving them more benefit on their spend and added flexibility and convenience in the way they choose to use their credit card rewards,” he said.

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