By Scott Thompson

Citi has launched a Facebook application aimed at users of its ThankYou loyalty programme.

The app allows members who are Facebook friends to pool their points together and use their points' collective value towards a shared goal or reward.

"As our ThankYou members imagine all the ways to use their points this year, this app extends the possibilities," says Ralph Andretta, head of co brands and loyalty at Citi Cards. "With the new ability to pool points together through their social networks, members can rally their friends towards a bigger reward – whether they are interested in combining points to book a weekend getaway or supporting a common cause."

To mark the launch, the US bank is giving 10 million ThankYou points to qualifying members on Facebook. The first 4,000 members to link the app to their personal Facebook page before 11:59 p.m. ET on 3 February will receive 2,500 ThankYou points. They can use these towards a number of rewards, such as digital books and music downloads.

Home     More News

Other stories you may find of interest:

New social media compliance solution
Autonomy's new Social Media Governance solution monitors and protects financial firms in what is an increasingly wired world. The policy management and analytics application is being launched in response to new regulatory requirements for employees engaging with social media sites

UK accountants get with the times
A new survey of UK accountants reveals the profession, once thought of as being behind the social media curve, is growing its day-to-day involvement

Consumers all a-Twitter about banks’ lack of social media engagement
Retail banks continue to leave social media low on the agenda as a tool for engaging with customers, despite fragile consumer confidence, and are putting themselves in a dangerous position, reports Ovum


FStech Whitepapers
5 Tips for social business compliance
Social collaboration tools within the business are here to stay. Don’t let governance concerns hold back adoption of collaboration tools in your organisation. Learn best practices for ensuring your social business stays compliant.
Legal Issues of social media
With the broad adoption of social networking, legislation and regulatory activity is under constant scrutiny as governments attempt to safeguard both consumer and corporate interests. Get up to speed with what to be aware of when building a corporate social media policy.
A sound investment: How business technology can help financial services organisations grow profitably and increase customer engagement.
Recently, there has been controversy and change surrounding the Financial Services industry. However, there is a lot of cause for optimism. Regulatory changes from the FCA have presented firms with the opportunity to really get to know their customer and develop a strong relationship that benefits both parties.

This whitepaper explores the current climate for Financial Services organisations, what challenges they face and what steps can be taken to ensure they remain profitable and strengthen their customer relationships.
The business of social business - what works and how it's done
Social business represents a significant transformational opportunity for organisations. Many companies now realise the value of applying social approaches, both internally and externally. Social business can create valued customer experiences, increase workforce productivity and accelerate innovation. But companies can still wrestle with the organisational and cultural challenges posed by these new ways of working.
A new IBM Institute for Business Value study reveals how social approaches can be used to create meaningful business value.
Are We There Yet? Zero-Wait BI for Everyone
This CITO Research white paper, examines the business benefits of enabling users to perform their own data analysis, without making continual demands on IT.
Customer engagement: challenges, barriers & benefits for financial services
This intelligence paper reports Aspect's independent research into the customer engagement trends of financial services providers based in the UK, in 2012 and beyond. The findings, which were gathered from senior IT and business decision-makers, questioned their challenges, goals and barriers to adoption of both technology and multi-channel customer engagement.
Mobility Is Exploding: Are You Ready?
Mobile business intelligence replaces static information with real-time information, empowering data-driven decisions on the spot. This paper describes use cases to for bringing not just BI, but business discovery, to the front lines of your business.
Dragging Banks into the 21st Century – The Future of Banking
This paper looks at how investing in a Multi-Channel Framework is not a choice, but a necessity, if Banks are to safeguard market share, profit & growth in overcoming siloed & pre-existing legacy infrastructure to develop sophisticated online, digital and mobile customer channels.

This website is a part of Perspective Publishing Limited, registered in England No 2876166.
By using this website you agree to our COOKIE POLICY.