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By Scott Thompson

Citi has launched a Facebook application aimed at users of its ThankYou loyalty programme.

The app allows members who are Facebook friends to pool their points together and use their points' collective value towards a shared goal or reward.

"As our ThankYou members imagine all the ways to use their points this year, this app extends the possibilities," says Ralph Andretta, head of co brands and loyalty at Citi Cards. "With the new ability to pool points together through their social networks, members can rally their friends towards a bigger reward – whether they are interested in combining points to book a weekend getaway or supporting a common cause."

To mark the launch, the US bank is giving 10 million ThankYou points to qualifying members on Facebook. The first 4,000 members to link the app to their personal Facebook page before 11:59 p.m. ET on 3 February will receive 2,500 ThankYou points. They can use these towards a number of rewards, such as digital books and music downloads.



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Other stories you may find of interest:

New social media compliance solution
Autonomy's new Social Media Governance solution monitors and protects financial firms in what is an increasingly wired world. The policy management and analytics application is being launched in response to new regulatory requirements for employees engaging with social media sites

UK accountants get with the times
A new survey of UK accountants reveals the profession, once thought of as being behind the social media curve, is growing its day-to-day involvement

Consumers all a-Twitter about banks’ lack of social media engagement
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