On-street donations are declining according to 74 per cent of charities, with 44 per cent of voluntary organisations now exploring new technologies and alternative donation options to avoid missing out.
A Barclays Corporate Banking survey of over 2,000 UK consumers and 301 large charities found that seven in 10 charities reported an increase in online donations over the past three years, and an even bigger proportion expect it to rise further over the next three years.
Many are therefore choosing to upgrade their websites, use PayPal for easier payments, or partner with third-party platforms like JustGiving. However, Barclays noted that General Data Protection Regulation, which comes into force on 25 May, may curb their ability to reach new supporters.
Contactless donation boxes, though still at trial stage, are already being used by four per cent of charities. Nine in 10 charities that have invested in new fundraising methods have reported returns, according to the research.
David McHattie, head of charities at Barclays Corporate Banking, said that shifts in technology and consumer behaviour create significant opportunities for charities, but the third sector must continue to adapt.
“Investing in new innovations, whether online, on street, or in store, will ensure that important causes continue to benefit from changing donation demographics and preferences,” he added.












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