Barclaycard and Uber agree loyalty programme

Barclaycard and Uber have signed a new commercial agreement that will see Barclaycard customers benefit from exclusive offers when they use their personal card to pay for their Uber rides.

The programme is the first of its kind between Uber and a payment provider in the UK, and sees Barclaycard expand in the transport sector, having introduced contactless payments to London’s underground transport network over a decade ago.

The deal will also see Barclaycard’s personal credit card customers benefit from a free Uber ride up to the value of £15, for every 10 that they take and pay for using their Barclaycard until 31 December 2017.

Users can complete the 10 journeys in any of the 450 worldwide cities in which Uber operates, and the next UK trip will automatically be free up to the value of £15. Journeys for a higher amount can be taken by simply paying the difference.

First time Uber users who add a Barclaycard or Barclays personal debit card to the app will also receive up to £10 off each of their first two trips booked through the Uber app.

Jo Bertram, regional general manager of Uber in the UK, said: “We are really pleased to be working with Barclaycard as, like us, they use technology to constantly innovate. The Uber app allows people to access convenient, safe and affordable transport and we are excited to reward loyal riders alongside Barclaycard.”

Brian Cole, CEO of Barclaycard UK, added: “We are constantly looking for new ways to give our 10 million customers additional value on their everyday spend and make their lives easier with new innovation. Working with Uber will see us offer great value to Barclaycard holders, and builds on our heritage of innovation in the transport space as we work together to drive forward exciting new ways of rewarding customer loyalty.”

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