BT has been chosen by Mizuho International to help integrate its trading and CRM systems.

BT Unified Trading collaboration is being used by the securities and investment banking arm of the Mizuho Financial Group to integrate its existing Salesforce.com CRM system with its BT Netrix voice trading turrets used by staff at its London office, the company’s largest office in Europe, Middle East and Africa (EMEA). Information held on multiple separate systems can now be automatically accessed through a single interface whenever Mizuho International sales teams make calls or receive calls from their clients, resulting in revenue and productivity benefits and better client service.

Richard Hoskin, managing director, head of equity sales and trading at Mizuho International, says: “We want to be as close as possible to our clients as well as to markets and investment opportunities – which is particularly important during times of market volatility. BT Unified Trading makes our application and voice infrastructure more effective, allowing faster and more informed decisions. By bringing together the different trading processes, we have found both sales team productivity and client experience improved.”

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