BBVA has created a new head of data position at the highest level of its organisational structure in order to “promote the strategic use of data in all the areas and businesses of the group”.
The new role will be filled by David Puente who, as head of data, will report directly to Spanish banking group’s CEO, Carlos Torres Vila.
Puente will be responsible for defining and implementing BBVA’s global data strategy. In addition he will be in charge of strengthening the data governance model; building the needed capabilities with the different business areas that develop products and solutions based on data and installing and spreading a data culture across the group.
Carlos Torres Vila, CEO of BBVA, said: “Maximising the potential of data is essential to create opportunities for our clients and customers and this new organisation will allow us to accelerate our plans.”
David Puente has a bachelor’s degree in business administration from Spain’s CUNEF and earned an MBA from Columbia Business School. Before joining BBVA in 2004, he held managerial positions at McKinsey and Jazztel. At BBVA he has been the director of development in retail banking Spain, the head of new business models, and most recently the head of business development Spain.
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