BBVA reaches ‘digital tipping point’
Written by Chris Lemmon
BBVA has revealed that it has passed the 50 per cent mark in the number of customers now engaging with the bank via digital channels in six of its 11 core markets.
The countries to have passed the milestone are Spain, the US, Turkey, Argentina, Chile and Venezuela. In Spain specifically, the use of digital channels to access banking services has grown by more than 17 per cent in the last 12 months alone, while the number of customers accessing services through mobile has soared 30 per cent over the same period.
Peio Belausteguigoitia, BBVA’s head of business development in Spain, said: “The adoption of digital banking services and digital channels in Spain continues to grow quickly, and is an example of the changing patterns with which people use technology now to manage their lives and achieve their goals.
“At BBVA we are totally focused on building the absolute best digital banking platforms anywhere in the world, and the awards we are now seeing coupled with the ever increasing usage from our customers shows we are on the right path and that we have the expertise needed to deliver.”
Across the whole group, the digitally active customer base has grown by 24 per cent year-on-year. The bank currently has 21.5 million digital customers around the world – of which 16.5 million use mobile devices to do their banking.