Spanish banking group BBVA is aiming to have mobile customers make up 50 per cent of its customer base by 2019.

The global number of digital sales now conducted through BBVA’s digital channels has topped 37.5 per cent for the first time this week, and during the first four months this year, it almost doubled the number of products and services sold through online channels.

BBVA currently claims to have 24 million customers who use digital channels, of whom 19.3 million interact with the bank using a mobile device. Over the course of 2018, it anticipates that digital customers will represent 50 per cent of its global customer base.

This trend comes on the back of a digital strategy based on the use of data analysis for the continuous improvement of processes and an agile operating model that facilitates the launching of self-service products worldwide, such as personalised and one click offerings.

Among these innovations are BBVA Valora, a house-hunting tool that lets users compare prices for both rentals and homes to purchase as well as estimate associated expenses, and Bconomy, an app which features functionality like Predicted Transactions, that gives customers a month-end preview of financial status based on recurring expenses.

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