Spanish bank BBVA is building a digital-first hub in Dallas to meet the rapidly changing demands of the banking industry and its customers’ expectations. The centre is a subsidiary of BBVA Compass, the bank’s US franchise.
A team of 60 experts in data analytics, software engineering and user experience and design will be based at the new BBVA Creation Centre, who will work with local teams across the bank’s global business.
The bank stated that the need for financial services firms to improve their user experiences is more pronounced in the US banking industry, where technologies such as real-time platforms and EMV chip cards are debuting relatively recently.
Derek White, head of global customer solutions at BBVA, said: “The team at the BBVA Creation Centre is going to take what we do and look at it through the most important prism: our customers’ experience.
“They are going to be asking how to make our customers’ interactions with us easier, how to dismantle any technological roadblocks so clients have a smoother ride to their goals. And then they’re going to execute that vision and create amazing.”
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