Aviva has launched a free ‘fees-ability’ iPad app, the aim of which is to help advisers achieve optimum service levels for their clients in the wake of the Retail Distribution Review (RDR).

It allows advisers to model and analyse the servicing costs of their individual clients and develop a greater understanding of the long-term sustainability of their businesses, post RDR. The launch is accompanied by new Aviva research showing that there is a step change underway in both the perception and use of technology amongst financial advisers, with 55 per cent of those polled either using, or planning to use, a tablet device for business within the next six months.

Head of e-business at Aviva, Billy Burnside, says: “Our fees-ability app is designed to help advisers as they transition to a post RDR world, specifically looking at the service model they want to use with clients. Our Barometer research tells us that 44 per cent of advisers top concern post-RDR is remaining profitable, so it was important that we developed fees-ability to help them understand not just what their fees look like, but the on-going cost to serve their clients as well as the income potential for those clients."

“Developing an app provides the most interactive and simple mechanism for advisers to model different scenario and, with iPad usage set to increase in the adviser world in the coming months, we were keen to develop on this platform. This reinforces Aviva’s commitment to helping advisers with the challenges of RDR and demonstrates our desire to continue to help advisers adopt new technologies in the workplace and remain profitable in the longer term," he adds.

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