American Savings Bank reports ‘phenomenal’ user adoption since the launch of its mobile banking and payments offering. As part of Monitise’s Bank Anywhere solution, it is the first Hawaiian bank to deploy mobile remote deposit capture, resulting in mobile deposits increasing by 40 per cent in March.

“Customer adoption has literally exceeded all expectations, as we achieved our first-year adoption goals within one month and surpassed our two-year adoption goals within two and a half months,” says Rick Robel, executive vice president of operations at American Savings Bank. “Integrating the Monitise platform with our Fiserv-based core, online banking and bill pay systems presented unique challenges, but with the support of all parties, Monitise produced the complete solution on time and within budget.”

The bank launched its mobile services portfolio – including feature-rich mobile banking and payments functionality across its fully native smartphone applications, mobile web offerings and SMS services – in November 2012. “Strong customer adoption is crucial to a successful mobile strategy for all financial institutions,” says Todd Clyde, executive vice president and general manager, Americas at Monitise. “As demonstrated by American Savings Bank, combining a well-executed mobile platform deployment with capabilities such as mobile remote deposit capture, and our adoption services will result in deep mobile customer engagement.”

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