Latest News

Amazon Coins coming soon

By Scott Thompson

Amazon Coins, a virtual currency for purchasing apps, games and in-app items on Kindle Fire, is due to launch in the US during May.

The e-commerce giant will give customers tens of millions of dollars' worth of free Amazon Coins to spend on developers' apps on Kindle Fire from the tablet's Appstore. It promises to make it "quick and easy" for customers to buy additional currency using their accounts. Appstore developers will earn their standard 70 per cent revenue share when customers make purchases using the virtual currency, whereby one Coin is equivalent to one US cent.

“Developers continue to report higher conversion rates on Amazon compared to other platforms,” says Paul Ryder, vice president of apps and games at Amazon. “Now we have another new way to help developers reach even more of our millions of customers."

"Everyone recognises Amazon's success in the e-commerce world – now the Amazon Appstore has become a major player in the mobile app marketplace," comments Misha Lyalin, ZeptoLab's CEO. "The new virtual currency is designed to open new opportunities for developers and make things easier for customers. This is a great example of appstore innovation and we want to support it."

    Share Story:

Recent Stories

Barclaycard survey reveals 73% of retailers 'experienced fraud reduction' since SCA launch

Barclays issued with $361m penalty

Toqio raises €20m in Series A funding round


Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?

BANNER

BANNER

Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.

Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.

Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.

© 2019 Perspective Publishing     Privacy & Cookies