American Express has introduced a service enabling its cardholders to turn Twitter hashtags into purchases.
Customers who sync their eligible cards at sync.americanexpress.com/twitter and tweet special hashtags can buy American Express gift cards and products from Amazon, Sony, Urban Zen and Xbox 360. The company's proprietary Card Sync technology powers the offering. It first launched on Twitter last March to deliver couponless savings to cardmembers who tweet special offer hashtags from merchants.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," says Leslie Berland, senior vice president, digital partnerships and development at American Express. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."
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