Actiance has announced the availability of the Socialite Engage mobile app for the iPhone. “Like many financial companies we are seeing a huge uptick in the use of mobile devices by our advisors as well as their use of social networks to connect with customers,” says Kelly Hoffman, marketing manager at Janney Montgomery Scott. “And we’re concerned about governance. The Socialite Engage mobile app combines the functionality and security of Socialite with a purpose built mobile app to allow advisors to stay connected with their clients anywhere, anytime.”

“Evidence from our social customers, such as Janney and CIBC WoodGundy, reveal social media to be one of the best ways to find new customers, build and nurture those relationships, and to build your personal brand,” comments Sarah Carter, general manager of social business at Actiance. “It’s clear that the use of social while mobile is much higher and our mobile app is proving a clear winner in increasing productivity and engagement, while meeting all the regulatory requirements our clients encounter.”

Key features of the app include: Native iOS mobile app with intuitive functionality for easy adoption; Ability to browse, manage and engage with an aggregated news feed from Facebook, LinkedIn and Twitter connections; Select and share pre-approved material from a content library; Create personalised messaging and share according to granular pre-approval rules; Crowdsourcing capabilities to show high performing content; Push notifications when social contacts engage with content or posts.

Share Story: