Accenture has acquired Fjord, a London-based design consultancy whose clients include BBVA, Citibank and PayPal. The aim is to expand the digital and marketing capabilities Accenture offers its clients. Terms of the deal were not disclosed.

“In order to capitalise on the disruptions being created by digital, and to sustain engagement with consumers, our clients need new services and experiences that are powered by technology, analytics, mobility, and scalable marketing operations,” says Brian Whipple, global managing director at Accenture Interactive. “Together Accenture Interactive and Fjord will offer a rich blend of skills and expertise, helping clients to deliver innovative experiences and deeper engagement across platforms in ways that bridge marketing, commerce, and service interactions.”

Olof Schybergson, CEO at Fjord, comments: "I’m incredibly proud of the team we’ve built at Fjord. For the last 12 years, we've championed the value of design and its ability to transform industries and create meaningful experiences for people. The services that we design with our clients are setting new benchmarks for digital innovation. It’s rewarding that Accenture Interactive – one of the global leaders in the digital economy – has recognised our talent, and is now investing in it. Together we'll be able to envision and bring to market the kind of magic that very few organisations globally could aim to match.”

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