SunGard is to provide Abu Dhabi Islamic Bank (ADIB) with retail banking solutions.

The company’s front office solutions assist banks like ADIB in digitalising branch networks by helping to mobilise staff and provide them with real-time access to the bank’s transaction processing system and serve clients while away from physical counters. The solutions also help centralise client and product information to deliver a single customer view.

“Retail banks in the Middle East face tougher competition from developed markets, pressures to cut costs and boost staff productivity. This is driving a need to enhance the customer experience, generate more profitability from existing relationships and enhance operational efficiency. Channel infrastructure has become a key focus to achieving this and our retail banking solutions help banks in the region create a more customer centric channel proposition to aid client retention, safeguard against increased competition and build sustainable profitability,” says James Redfern, vice president, customer and card management, retail banking, SunGard.

Share Story: