Moneybox scales homebuyer offering with First Mortgage partnership

Moneybox has announced a new partnership with mortgage broker First Mortgage.

The partnership will deliver a complete end-to-end mortgage journey, combining Moneybox's digital tools and educational content with First Mortgage’s advice and personalised support.

The digital wealth manager, which launched its mortgage advice service in 2021, said that the collaboration responds to the growing need for "clear, trustworthy guidance" throughout the homebuying journey, from the first steps of saving for a deposit to securing a mortgage and moving in.

The move marks a “pivotal next step” in the company's longer-term growth strategy, which aims to ensure that customers continue to receive expert mortgage advice at scale.

Moneybox, which currently serves 1.5 million people in the UK, describes itself as the leading provider of Lifetime ISAs and home to the largest community of aspiring first-time buyers.

It says it has helped hundreds of thousands of people save for a deposit and take their first step onto the property ladder.

Moneybox anticipates that by 2030, thousands more of its customers will be purchasing their first home each month.

It said that the partnership will help it meet this demand sustainability.

“Customers will continue to receive the same five-star support from the same trusted team, now enhanced with access to more than 12,000 mortgage deals across 90+ lenders, including exclusive offers, all within the Moneybox app," said Alex Hayman, director of strategic growth at Moneybox. "They can save for their deposit, use helpful tools and calculators, access impartial, fee-free mortgage advice from First Mortgage, and receive dedicated support from a personal broker and case manager."

The move also represents an important part of First Mortgage's national growth strategy by expanding its reach to thousands more prospective homebuyers on Moneybox.

It comes at a time of expansion for the business, which opened a new office in Bath this month and recently bought Lucra Mortgages.

“Partnering with Moneybox means we can connect with customers at the very start of their homebuying journey, backed by a brand they already trust," said Ian McGrail, chief executive, First Mortgage. "By combining Moneybox’s award-winning digital engagement with our hands-on expertise, we’re creating a best-of-both-worlds experience — digital convenience with human reassurance.”



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