Italian bank Fineco looks to AI to fuel future growth

Artificial intelligence is to play a key role in the growth plans and day-to-day operations of Italian digital bank Fineco over the next three years, it has said.

As part of its 2026-2029 Industrial Plan, Fineco announced it would be leveraging AI technology to accelerate client growth, increase productivity across its teams and slash admin costs in the process. It expects these efforts to result in “low double-digit CAGR in both total clients and net sales”.

The use of AI will no doubt appeal to the fastest-growing customer segment of Fineco’s banking arm: those aged 35 or under. The bank said this client group had doubled within five years.

In the last decade, the assets of this client base increased from €22.2 billion to €81.4 billion. This has helped the bank increase the market share of its private banking business by two-fold to 5.7 per cent.

Fineco is already using AI as part of its client onboarding process, something that it claims has been highly fruitful. In fact, the bank has seen interaction levels of potential customers quadruple because of these changes.

And it plans to overhaul its current account mobile app, which will use a combination of AI technology and personal data analysis to improve how customers find relevant banking services.

In its investment department, Fineco expects the net-sales productivity of its advisors to increase by as much as 35 per cent by the end of this decade.

Its investment team already uses AI tools for client cluster discovery and automatic commercial action generation.

But Fineco plans to go even further by equipping its advisors with a dedicated AI-powered app, which it said can be expected “in the near future”.

Elsewhere across Fineco, it expects to see AI increase customer interest in its brokerage division. For instance, its Brokerage Copilot makes it easier for people to research securities trends and news and to generate potential investment strategies.

Alessandro Foti, CEO and general manager of Fineco Bank, said: “A business model built on efficiency, transparency, and convenience will continue to define our path, supporting growth driven by solid structural trends that will strengthen our competitive positioning in the years ahead.

“Our ambition is to follow a path that will increasingly position us as the benchmark bank for the savers of tomorrow, strengthening an approach based on the seamless integration of technology and human expertise.”



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