Clydesdale Bank opens public innovation lab

Studio B, the UK’s first public innovation lab focused on financial solutions, opens tomorrow (April 27) in Clydesdale and Yorkshire Banks’ flagship London store.

Every four weeks, invited guests and members of the public will take on a new challenge, using design and technology to build the next generation of banking. The prototypes they develop will be showcased in the store and tested on customers.

The store will be using intelligent design, including facial recognition technology, gaming, animation and video content, to provide a unique customer experience.

The workshop will attempt to address some of the financial challenges faced by UK consumers. These include voice recognition technology, products to help young people and families’ budget, and helping customers overcome their fears of making the switch to digital.

Helen Page, group innovation and marketing director at Studio B, said: “This inspiring space reinvents the way we engage with the public, allowing the next generation of customers to design the next generation of banking.

“We want to put the fun back into finance and help customers find practical solutions to the challenges they face. Studio B will help people build a better relationship with their money.”

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