Xerox is working with Lloyds Banking Group to design, print and deliver targeted marketing materials that are consistent across its multiple brands. The aim is to transform the bank’s document supply chain, eliminate duplication in its business processes and secure savings in cost and time.

Xerox will print much of the bank’s marketing documents on demand, minimising the need to warehouse marketing inventory. It will be responsible for overseeing the Group’s document production process from start to finish, consolidating the work that was previously done by multiple providers and, therefore, reducing costs by simplifying and speeding up the launch and production of key marketing campaigns. It will also head up the delivery of time-critical customer mailings, such as regulatory notices, as well as regular monthly mailings.

Share Story: