Visa Europe has taken a minority stake in customer insight group, Beyond Analysis.
The investment will strengthen its data analytics capabilities and forms part of its strategy to deliver increased value for consumers, retailers and banks through electronic payments. Mariano Dima, chief marketing officer, Visa Europe, will join the Beyond Analysis Board as part of the investment.
Peter Ayliffe, president and CEO, Visa Europe, says: “This investment reflects our commitment to redefining its relationship with retailers, helping them to build stronger relationships with customers and secure increased market share. Enhanced data analytics forms a key part of our vision for the future of payments alongside new technology such as mobile payments and e-wallets.”
Paul Alexander, CEO at Beyond Analysis, comments: “We are delighted to be joining forces with our long-term partner Visa Europe to deliver ground-breaking advances in data analytics, resulting in enhanced customer engagement opportunities for retailers. We bring to the table not just our expertise in transforming a massive pool of data into business-ready patterns, trends and synergies, but the ability to turn information into insight, intelligence and creative campaigns that drive competitive advantage and customer-centric business decisions.”
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