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21/11/2011

By Scott Thompson

SAS says that sales to the banking industry, across many business lines, continued to rise in 2011.

Banks continue to address such business needs as better customer service, mitigating risk and fraud, organising massive amounts of data and complying with ever-changing governmental regulations while staying reputable. Such issues have seen SAS record new sales growth of 26 per cent in the global banking industry compared to the same period in 2010.

Clients have included: Alliance Data Systems (US), Associated Bank (US), Banco Bradesco (Brazil), Banco de Portugal (Portugal), Banco Itaú (Brazil), Banco Santander Río (Argentina), Banca Sella (Italy), Banco Supervielle (Argentina), China Guangfa Bank (China), Coastal Federal Credit Union (US), CRIF (US), De Nederlandsche Bank (Netherlands), ING DiBa (Germany), ING Direct (Italy), IWBank (Italy), KeyBank (US), Malaysia Building Society Berhad (Malaysia), PNC Financial Services Group (US), PREMIER Bankcard (US), SEC Servizi (Italy), Union Bank (US), US Bancorp (US), Visa (US) and VTB Bank (Russia).

"New banking sales have been strong across all regions, with both EMEA and the United States growing in excess of 20 per cent," says David M. Wallace, global financial services marketing manager at SAS. "Sales growth has been fuelled by using analytics for customer intelligence, data management, combating fraud and mitigating risk."

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