trilium banner March 2012
     

5/5/11

By Sophie Baker

A new mobile payment solution has hit the market, one which requires no hardware or software modification at the point of sale (POS) nor on the mobile device itself, from DigiMo.

The service can be registered for online by consumers, supply their preferred billing method and phone number, receive a PIN and pay quickly and easily at any participating retailer.

The service is aimed at online giants, credit card companies and mobile operators who want to launch a wide-scale mobile payment service at multiple retailers without needing POS integration at each one.

Yossi Yarkoni, CEO, DigiMo, said: “Over the past decade, numerous attempts have been made to launch a wide-scale mobile payments service. Up to now, no agreement existed regarding the technological standards and business model, due to heavy investments associated with the implementation. We’ve avoided this by developing an independent system that works at virtually any point-of-sale, replacing cash and credit cards with mobile handsets.”

The solution can integrate customer loyalty programs, coupons and interactive discounts. DigiMo can also be white labelled as a value-added service by telcos, credit card companies and financial institutions.

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