trilium banner March 2012
     

07/10/2011

By Scott Thompson

Nationwide is re-launching its interactive First Time Buyers’ Guide as a smartphone and tablet-friendly PDF. And a new YouTube video has also been created to help demystify the mortgage process for first time buyers, with a link to the new guide.

The Society updated the guide after engaging with consumer groups like Which? and gathering feedback from first time buyers. QR codes will also be published on Nationwide leaflets. The guide is independent and was originally launched in June 2010. It has attracted over 131,000 views during the last 12 months.

Chris Rhodes, Nationwide’s product and marketing director, says: “The challenges aren’t just about finding the right, affordable property or even raising the deposit. Many of our first time buyers tell us how complicated and daunting the whole process can be, particularly the jargon, and we know that they tend live their lives online and on-the-go. Our completely independent guide aims to demystify it all, right from choosing the first property to getting the right deal, in a format which meet their expectations and lifestyle. And as we help a first time buyer get a mortgage every six minutes, it’s a subject we know a lot about,” he adds.

You can fine the Nationwide YouTube channel at: http://www.youtube.com/user/NationwideBSocietyUK

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