MasterCard, Commonwealth Bank and La Premiere Hoyts cinemas are trialling an m-payments app that lets customers order food and drinks directly from their seats. This makes Australia the first country to pilot QkR from MasterCard.
It is being implemented by the Commonwealth Bank at a number of Hoyts cinemas throughout January. Customers with an iPhone or Android handset are able to buy food and drink through an application downloaded to their phone. Purchases are then delivered directly to their seat.
MasterCard Australia’s head of market development and innovation, Matt Barr, comments: “We are delivering what can only be described as generational change in payments technology. We’re focused on smart ways to simplify and improve the consumer experience. QkR has many possible uses, and this pilot is just one great example of leveraging different technologies in a new way to create an easy and convenient ordering experience.”
Kelly Bayer Rosmarin, executive general manager of business products and development, Commonwealth Bank adds: “This is another step forward in the way we are helping to provide Australians and Australian businesses with the very best in convenient payment solutions. Our focus on technology and innovation has firmly positioned us at the forefront of the industry. We will be continuing to explore new developments, including working closely with our partners and business clients, so we can continue to move the banking and payments market forward in Australia and support the evolving needs of our customers.”
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