Global NFC mobile contactless payment transactions will reach nearly $50 billion worldwide by 2014. Following on from the Orange Mobile payments service launch in the UK, 2011 and 2012 are expected to be banner years for NFC roll-outs, according to a new report from Juniper Research.
Senior analyst, David Snow, says: "Based on our analysis and interviews with key industry players our view is that the next 18 months will see launches in up to 20 countries. As a result Juniper is forecasting that North America and Western Europe together will exceed the Far East region in under three years based on transaction value."
However, in its NFC Retail Marketing & Mobile Payments Report, the company also warns that even after the recent vendor announcements, much more progress is required to make NFC devices mainstream. Typically launches are based on a small number of NFC phones initially.
Further info on the report at: http://www.juniperresearch.com/reports/NFC_Retail_Marketing_and_Mobile_Payments
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