Trillium Software
     

05/09/2011

By Scott Thompson

HSBC has launched a social media newsroom for journalists, bloggers and online commentators. The aim is to create a 'go to' site for all comment and information on the bank's position on key issues and latest announcements.

The site is divided into two sections: Personal Finance and Business Banking and brings together press releases and articles as well as video and images hosted on YouTube and Flickr. The Press Office team will also be tweeting from the @hsbc_uk_press (Personal Finance) and @hsbcukbusiness (Business Banking) Twitter accounts.

"More and more news agencies and journalists are depending on the immediacy of online content. This is a great opportunity to get closer to the people making the news, from the traditional media to freelance bloggers, and to make our content more shareable and relevant to our UK audience,” says Betony Taylor, PR manager. "The HSBC social media newsroom is designed to be a central hub for all bank announcements, staff activity and community events, but this is just the start. We will also be inviting staff to blog on the site, giving a view into the inner workings of the bank and telling the stories that can get hidden in the modern media melee. It's exciting to be able extend our traditional media relations in a more interactive and engaging way."

The sites can be found at:

Personal Finance: http://www.hsbc.co.uk/newsroom

Business Banking: http://www.newsroom.business.hsbc.co.uk

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