Citibank has revamped its website for US consumer banking clients as it looks to realise Citigroup CEO Vikram Pandit's vision to become the world's digital bank.
It says that the new offering provides intuitive user experience, clean design and advanced personal finance tools with third party account integration
"It's time for online banking to catch up with the rest of consumer e-commerce," says Tracey Weber, head of internet and mobile for North America Consumer Banking. "We listened to our clients, and designed the site to address their need for an easier and more engaging online banking experience. Our clients want simple, intuitive solutions that deliver flexibility and control – and that's what the site delivers."
Citibank Online offers clean pages and simplified menus to make it easier for clients to find exactly what they need. And Citibank also completely rewrote all product and services information on the site, replacing technical, industry-specific terminology with a more relaxed and consumer-friendly tone.
Latest News
Creating value together: Strategic partnerships in the age of GCCs
As Global Capability Centres reshape the financial services landscape, one question stands out: how do leading banks balance in-house innovation with strategic partnerships to drive real transformation?
Data trust in the AI era: Building customer confidence through responsible banking
In the second episode of FStech’s three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech examines the critical relationship between data trust, transparency, and responsible AI implementation in financial services.
Banking's GenAI evolution: Beyond the hype, building the future
In the first episode of a three-part video podcast series sponsored by HCLTech, Sudip Lahiri, Executive Vice President & Head of Financial Services for Europe & UKI at HCLTech explores how financial institutions can navigate the transformative potential of Generative AI while building lasting foundations for innovation.
Beyond compliance: Building unshakeable operational resilience in financial services
In today's rapidly evolving financial landscape, operational resilience has become a critical focus for institutions worldwide. As regulatory requirements grow more complex and cyber threats, particularly ransomware, become increasingly sophisticated, financial services providers must adapt and strengthen their defences. The intersection of compliance, technology, and security presents both challenges and opportunities.
© 2019 Perspective Publishing Privacy & Cookies
Recent Stories