Trillium Software
     

05/10/2011

By Scott Thompson

Citibank has revamped its website for US consumer banking clients as it looks to realise Citigroup CEO Vikram Pandit's vision to become the world's digital bank.

It says that the new offering provides intuitive user experience, clean design and advanced personal finance tools with third party account integration

"It's time for online banking to catch up with the rest of consumer e-commerce," says Tracey Weber, head of internet and mobile for North America Consumer Banking. "We listened to our clients, and designed the site to address their need for an easier and more engaging online banking experience. Our clients want simple, intuitive solutions that deliver flexibility and control – and that's what the site delivers."

Citibank Online offers clean pages and simplified menus to make it easier for clients to find exactly what they need. And Citibank also completely rewrote all product and services information on the site, replacing technical, industry-specific terminology with a more relaxed and consumer-friendly tone.

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