Bank of America is using Microsoft Tag 2D barcodes in an online promotion of its new mobile banking app for the Windows Phone 7. The app enables customers to pay bills, transfer funds, view balances and find ATMs.
After scanning the Microsoft Tag, users are directed to a website where they can learn about the app and download it. Treena Colby comments on the Microsoft Tag blog: “You are a gal or guy on the go. You have a stack of bills a mile high. You have no time to organise your life, much less read your mail or navigate a website to get what you need. You are the perfect target audience for the latest Bank of America marketing campaign.”
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