Bank Transfer Day spreads via social media

Bank Transfer Day exploded into life at the weekend via Facebook, Twitter and the mainstream media. It was set up by Kristen Christian, a 27 year old art dealer from Los Angeles, and called for people to ditch big lenders in favour of non-profit credit unions on 5 November.

By Saturday, the Facebook event page had received over 80,000 RSVPs while a new Bank Transfer Day Facebook page attracted over 59,000 'likes'. As of Tuesday morning, its Twitter account had 3,302 followers. The movement also received extensive coverage in the likes of the Wall Street Journal and Los Angeles Times.

Christian comments on the Facebook page: “I started this because I felt like many of you do. I was tired — tired of the fee increases, tired of not being able to access my money when I need to, tired of them using what little money I have to oppress my brothers & sisters. So I stood up. I’ve been shocked at how many people have stood up alongside me. With each person who RSVPs to this event, my heart swells. Me closing my account all on my lonesome wouldn’t have made a difference to these fat cats. But each of YOU standing up with me… they can’t drown out the noise we’ll make.”

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