Verizon Wireless is to integrate American Express's Serve digital payment and commerce platform on many of its mobile phones and tablets. This comes hot on the heels of AmEx's link up with Sprint.

The two companies will collaborate to source, distribute and simplify redemption of online and mobile offers with participating merchants through the use of the Serve account. For example, as customers redeem certain offers or coupons using their mobile phones, the credit may automatically appear in their Serve account. The two are also working with Payfone to support Serve checkout on Verizon Wireless devices. "Our collaboration with Verizon highlights the speed at which Serve is evolving to reach a wide audience," says Dan Schulman, group president, Enterprise Growth, American Express. "Verizon Wireless customers will soon be able to complement their busy lifestyle with a trusted payment platform that delivers a fast, flexible and secure way to manage their day-to-day mobile purchases, and together we're taking the necessary steps to make mobile commerce a reality."

Greg Haller, president, Enterprise & Government for Verizon Wireless, says: "Serve provides a quick and intuitive way for our customers to use their mobile service in a refreshingly convenient way. Our commitment to building the entire mobile payments ecosystem, through our Isis joint venture and now with Serve, gives customers incredible new ways to use their mobile devices."

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