Allianz Insurance has implented multi-channel technology from iJento.
Using the Datamart solution, the Your Cover e-business team now has easy access to detailed visitor-level data for the first time. This will help them to report and analyse customer activity including determining conversion rates and the value of policies sold, as well as separating out aggregator traffic. Additionally, the team will use it to track how many visits visitors make before purchasing and better understand any drop off through the quote and buy process.
Gary Lucas, channel development manager - e-business, Allianz Retail, says: “Your Cover is a new breed of insurance product that puts our customers in control. iJento gives us the insights to really understand how they’re interacting with our service and will help us continually improve how the service performs.”
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